Currently, this is one of the two current options for budget settings. This option gives the advertiser more control over how much and where to spend. This tells the platform how much to spend at most, on a daily basis or through the lifetime of the ad set. Social Media Advertising AcronymsĪBO (Ad Set Budget Optimization): The ability to set your daily or lifetime budget at the ad set level. If we’ve missed any that you believe will add value, please comment below and we’ll add it in. Give it a bookmark as we’ll continue keeping it up to date as our industry further evolves and innovates. Keeping industry newcomers, students, interns, peers, colleagues, and clients in mind will benefit us all as we innovate, educate, and share, to support our individual and collective education and strengthen our skills.īy nature, acronyms are used for increasing efficiency, so the objective of this glossary is to make searching for, housing, discovering, and understanding these terms more efficiently and effectively. The longer we, as advertisers work in this field, we may occasionally find ourselves knee-deep in jargon and unintentionally assuming that those we communicate with have understanding of the vocabulary. For example, a combination of filters like '?grammaticalFeatures=singular&lexicalCategory=noun,verb' will return entries which match the query ('noun' OR 'verb') AND 'singular'.With the continual inception and evolution of social media advertising platforms, features, metrics, and tactics, we find ourselves creating and utilizing acronyms for efficiency in communication across mediums, teams, and clients, to account nomenclature, reporting, and analysis. Filters can be combined.Ĭombining different filters will build a query using 'AND' operators, while if a filter contains more than one value it will build a query using 'OR' operators. The results can be filtered by lexicalCategories and/or grammaticalFeatures. This can then be combined with other endpoints to retrieve more information. for a given inflectedĪn inflection is a change in the form of a word to express a grammatical function such as tense, mood, person, number, case, or gender.Įxample: ‘foxes’ is an inflected form of ‘fox’. ‘act’, ‘acting’, ‘act up’, ‘get one’s act together’ are all lemmas. Lemma is a general term for any headword, phrase, or other form that can be looked up.Į.g. The response tells you the possible lemmas Use this to check if a word exists in the dictionary, or what 'root' form it links to (e.g., swimming > swim). For example, a combination of filters like '?grammaticalFeatures=singular&lexicalCategory=noun,verb' will return entries which match the query ('noun' OR 'verb') AND 'singular'. Combining different filters will build a query using 'AND' operators, while if a filter contains more than one value it will build a query using 'OR' operators. For example 'grammaticalFeatures=singular'. You can also specify values within the filter using '='. The full list of filters can be retrieved from the filters Utility endpoint. For example, you may only require definitions and not everything else, or just pronunciationsĮ.g. This can include a word’s senses, definitions, translations, origin, and any phrases featuring the word. Use filters to limit the entryĪ complete account of a particular word. You may need to use the Lemmas endpoint first to link an inflected form back to its headword (e.g., pixels -> pixel). TIP: Entries ONLY works for dictionary headwords. ‘grammar’ has the etymology “Late Middle English: from Old French gramaire, via Latin from Greek grammatikē (tekhnē) '(art) of letters', from gramma, grammat- 'letter of the alphabet, thing written'.”. and word originsĪn account of the origin and historical development of the word.Į.g. a grammaticalFeature may say that a noun is plural, or that a verb is intransitive. through “Pronunciation: /θruː/”, example sentences, grammatical informationĪ grammatical feature provides extra information about a lexicalCategory (see below). We generally give pronunciations both as sound files and in a phonetic spelling.Į.g. api/v2/entries/: Use this to retrieve definitions, pronunciations
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